Window Artist & Visual Merchandising Manager 

Silvia is a visual merchandising and window dresser expert, with an eye for detail, specialising in fashion branding and store decorations. With a great capacity to create a global VM creative strategy, she plans and executes her strategy regardless the size or number of shops.

She loves to surprise and seduce her clients, developing personalised ideas in her window displays and visual merchandising  in order to create an unforgettable shopping experience for the customer.

Her specialities include:

– Defining VM processes and creating specific VM checklists

– Creating, organising and imparting courses in VM and window dressing, being an extraordinary public speaker.

– Designing, developing and supervising window displays and their implementation on an international level.

– Popup store concept creation and design.

– Presentation of new collections to store staff.

– Developing personalised ideas for a modern client in order to create an unforgettable shopping experience for the customer

– Styling and location finding for photo shoots and catalogues

– Social media content creation and supervision

– 3D window display and interior VM presentations.

– Mannequin styling

– Managing of staff training and seminars

– Store furniture design

– Store event art director